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Now, now, now...this is a fascinating study by the highly reputable Harvard Business School.

One of the researchers, Professor Oberholzer-Gee, puts it most succinctly: "Say I offer you a free flight to Florida. How likely is it that you will go to Florida? It is very likely, because the price is free." If there were no free ticket, that trip to Florida would be much less likely, he said. Similarly, free music might draw all kinds of people, but "it doesn't mean that these people would buy CD's at $18."

Hmmm...think this study has the Record Industry a little worried?

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