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Let's hope this documentary makes a really big...ahem ...SPLASH! It's obviously ruffling some corporate feathers, that's for sure:

Hollywood has just cast SeaWorld as a bad guy. But SeaWorld has decided to diverge from the story line.

In an unusual pre-emptive strike on the documentary "Blackfish," set for release on Friday in New York and Los Angeles by Magnolia Pictures, SeaWorld Entertainment startled the film world last weekend by sending a detailed critique of the movie to about 50 critics who were presumably about to review it. It was among the first steps in an aggressive public pushback against the film, which makes the case, sometimes with disturbing film, that orca whales in captivity suffer physical and mental distress because of confinement.

Magnolia and the film's director, Gabriela Cowperthwaite, shot back with a point-by-point rebuttal in defense of the movie.

In a telephone interview on Wednesday, Ms. Cowperthwaite said she stood by the film and described any quarrel with its construction as an evasion of her inescapable conclusion: "Killer whales are 100 percent not suitable to captivity."

"For 40 years, they were the message," she said, referring to SeaWorld. "I think it's O.K. to let an 80-minute movie" have its moment.

One thing is for certain: all of this publicity should give the film HUGE exposure...which can only be a good thing.

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