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It's about time, eh?

In a sign that New York City is getting serious about improving its poor recycling record, the city's Department of Sanitation is appointing a recycling industry innovator as its new "deputy commissioner for recycling and sustainability."

The department plans to formally announce next week that Ron Gonen, 37, is assuming the newly created position to help the Bloomberg administration meet its goal of at least doubling the city's recycling rate from the current 15 percent by the year 2017.

Mr. Gonen is a founder of Recyclebank, a company that awards points to consumers for recycling that they can redeem at local and national restaurants, stores and other retailers. He is also a co-founder of an environmental services firm that helps bring renewable energy to sport stadiums .

This is great news to get NYC crankin' towards the #1 slot in the country with regard to Green Initiatives. So far, San Francisco is kickin' our butts!

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