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Slowly but surely, corporations are starting to take responsibility for the waste their products create. Take one company - Clorox - the maker of Brita Filters. They are partnering with Recycline to take back the #5 plastic found in their filters:

In January 2009, household product maker Recycline will begin accepting used Brita pitcher filters. The company, founded in 1996, collects plastic marked number 5 (polypropylene plastic), recycling it into Preserve brand toothbrushes, cups, cutting boards, mixing bowls and other personal care and kitchen products.

Recycline's Gimme 5 program accepts any number 5 plastic through the mail, and beginning in January the company will have drop-off bins at select Whole Foods Markets, where customers will be able to leave any number 5 plastics, including Brita pitcher filters. Faucet filters will not be accepted since they are made with different plastic and have a different structure,

The plastic from the filter's casing will be used to make Preserve products, and the filter parts - activated carbon and ion-exchange resin - will be regenerated for alternative use or converted into energy.

Good for them! The only problem is that they are 15 years behind the curve. Brita Europe, run by a different company than Clorox, has been recycling their products since the early '90's. And here it is almost 2009 and they are just now getting their act together? Could it be that consumer activists such as "Take Back the Filter" have had an impact? You'd like to think so...

I'm so glad to know about this. It's the first time I'd heard. Thank you!
Lynn

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