Jon Pareles of the NY Times had a monumental article in early December regarding the changing online landscape of artistic expression, or "user-generated content":
Imagine paying $580 million for an ever-expanding heap of personal ads, random photos, private blathering, demo recordings and camcorder video clips. That's what Rupert Murdoch did when his News Corporation bought MySpace in July. Then imagine paying $1.65 billion for a flood of grainy TV excerpts, snarkily edited film clips, homemade video diaries, amateur music videos and shots of people singing along with their stereos. That's what Google got when it bought YouTube in October.What these two highly strategic companies spent more than $2 billion on is a couple of empty vessels: brand-named, centralized repositories for whatever their members decide to contribute.
It's on Web sites like YouTube, MySpace, Dailymotion, PureVolume, GarageBand and Metacafe. It's homemade art independently distributed and inventively promoted. It's borrowed art that has been warped, wrecked, mocked and sometimes improved. It's blogs and open-source software and collaborative wikis and personal Web pages. It's word of mouth that can reach the entire world.
He hits on many angles of this new paradigm, but essentially gets back to the same issue all consumers of culture face - time limits and the need for filters:
All that free-flowing self-expression presents a grandly promising anarchy, an assault on established notions of professionalism, a legal morass and a technological remix of the processes of folk culture. And simply unleashing it could be the easy part. Now we have to figure out what to do with it: Ignore it? Sort it? Add more of our own? In utopian terms the great abundance of self-expression puts an end to the old, supposedly wrongheaded gatekeeping mechanisms: hit-driven recording companies, hidebound movie studios, timid broadcast radio stations, trend-seeking media coverage. But toss out those old obstacles to creativity and, lo and behold, people begin to crave a new set of filters.
This is a must-read article for both the creators of content and their consumer/fans in the new world of online community building and artistic expression.
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Tags: GarageBand, MySpace, Rupert Murdoch, YouTube
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