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The Music Genome Project at Pandora Media
September 7, 2006 1:37 AM

Check this out:

At pandora.com visitors are invited to enter the name of their favorite artist or song and to get in return a stream of music with similar “DNA,” in effect a private Internet radio station microtailored to each user’s tastes. Since the service made its debut last November, more than three million people have signed up.

What is this, you ask? The founder of Pandora.com writes:

On January 6, 2000 a group of musicians and music-loving technologists came together with the idea of creating the most comprehensive analysis of music ever.

Together we set out to capture the essence of music at the most fundamental level. We ended up assembling literally hundreds of musical attributes or "genes" into a very large Music Genome. Taken together these genes capture the unique and magical musical identity of a song - everything from melody, harmony and rhythm, to instrumentation, orchestration, arrangement, lyrics, and of course the rich world of singing and vocal harmony. It's not about what a band looks like, or what genre they supposedly belong to, or about who buys their records - it's about what each individual song sounds like.

Over the past 6 years, we've carefully listened to the songs of over 10,000 different artists - ranging from popular to obscure - and analyzed the musical qualities of each song one attribute at a time. This work continues each and every day as we endeavor to include all the great new stuff coming out of studios, clubs and garages around the world.

It has been quite an adventure, you could say a little crazy - but now that we've created this extraordinary collection of music analysis, we think we can help be your guide as you explore your favorite parts of the music universe.



That article from the New York Times
goes on:

All told, music consumers are increasingly turning away from the traditional gatekeepers and looking instead to one another — to fellow fans, even those they’ve never met — to guide their choices. Before long, wireless Internet connections will let them chatter not only on desktops, but in cars and coffee shops, too. And radio conglomerates and MTV, used to being the most influential voices around, are beginning to wonder how to keep themselves heard.

“The tools for programming are in the hands of consumers,” said Courtney Holt, executive vice president for digital music at MTV Networks’ Music and Logo Group, who formerly ran the new-media department for Interscope Records. “Right now it almost feels like a fanzine culture, but it’s going to turn into mainstream culture. The consumer is looking for it.”

This is the future, where music is more like water - ubiquitous and driven by the power of the people...NOT by the corporate gatekeepers that think they know what we want.

Here's one real-world example of how this new paradigm (led by innovations like Pandora) works:

For some devotees the core of the experience is being led in directions they did not know they wanted to go. Tara Smith, 43, is a fan of the relaxed rock of Jack Johnson and Jimmy Buffett. After she started toying with Pandora about a month ago, she learned her taste was more diverse than she knew.

“I would never really listen to a country music radio station,” said Ms. Smith, who runs a rescue-equipment sales business with her husband in Santa Barbara, Calif. “But because Jimmy Buffett’s music has kind of a country bent, it’s just played Tim McGraw and Randy Travis. It really goes into some serious country, and I’m surprised I like it as much as I do.”

So very interesting...

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I highly recommend this site. I use it at work. No fuss, just a continuous flow of interesting music.

kmrq

- Posted by kmrq - September 26, 2006 11:22 AM



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