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Ah, that icon of lovability. That funny fella we can recognize from miles away. Our children love him and his shareholders adore him:

Save for Santa Claus, no icon is more recognized by our children than Ronald McDonald. This might not be so bad if the intention of the clown was not to hook our children on unhealthy food for a lifetime. With the rates of diet-related childhood health conditions soaring we are setting out to expose all the ways McDonald's uses Ronald to get close to our kids.

So goes the message from the "Stop Corporate Abuse" website of Corporate Accountability International. You, too, can get involved with their "Track Down the Clown" campaign:

McDonald's CEO Jim Skinner says "Ronald has never sold food to kids in the history of his existence," but you can help us expose the truth. Send us photos of Ronald at your local McDonald's or a video of the clown at a local event and help us build a powerful record of where and how McDonald's uses this marketing icon. Once you get started, you'll see how even the most informed and vigilant parents face an uphill battle to make sure their children eat healthy -- so much of McDonald's marketing aims to bypass them entirely!

You can also check out their general fact sheet detailing how corporations target our children, or their more specific one on how to get Ronald out of our children's lives.

So get crackin' and start to Trackin' Down the Clown!

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