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Brian Wansink, a marketing professor from Cornell, has been conducting these little mischievous experiments over the years trying to determine and quantify consumption habits of ordinary folk:

Mr. Wansink gave away five-day-old popcorn - "stale enough to squeak when it was eaten," he wrote - to moviegoers one day at a theater in the Chicago suburbs. The crux of the experiment lay in the size of the buckets that held the popcorn. Some people got merely big buckets, while others received truly enormous ones. Both sizes held more popcorn than a typical person could finish.

Yet when the Wansink research team weighed the buckets after the movie, there was a huge difference in the amounts the two groups ate. Those with the bigger buckets inhaled 53 percent more on average, suggesting that a lot of stale popcorn is somehow more appealing than a little stale popcorn.

YUCK!

Read the entire article for more yummy tidbits like this one...

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