« PropertyShark.com | Main | Yes, immigration may lift wages »

"Customers at McDonald's restaurants in New England are about to get something a little different when they order coffee. Through a deal with Green Mountain Coffee Roasters and Newman's Own, McDonald's will soon be serving a coffee that comes from organic beans and is certified Fair Trade because it meets higher standards in the treatment of coffee workers."

Thus starts a story in the New York Times about the mainstreaming of the organic food industry into the big leagues. In addition to Micky-D's, organic foods are now being marketed by General Mills, Kraft, Groupe Danone, and the biggest of them all, Wal-Mart.

"We are particularly excited about organic food, the fastest-growing category in all of food," Lee Scott, Wal-Mart's chief executive, said at a recent shareholder meeting. "It's a great example of how Wal-Mart can appeal to a wider range of customers."

Slowly...very slowly, the mass-market is catching on to the attributes of the organic industry. Read the article, spread the word, and buy organic!

Name (required)
Email
Website
Remember personal info? Yes   No
Comments

home | music | democracy | earth | money | projects | about | contact

Site design by Matthew Fries | © 2003-23 Consilience Productions. All Rights Reserved.
Consilience Productions, Inc. is a 501(c)(3) non-profit organization.
All contributions are fully tax deductible.