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Wal-Mart has announced a set of sweeping, specific environmental goals to reduce energy use in its stores, double its trucks' fuel efficiency, minimize its use of packaging and pressure thousands of companies in its worldwide supply chain to follow its lead.

Hopefully this is a real revamping of it's environmental/energy policy, and not more P.R. meant to rebut its critics.

The company's goals are to invest $500 million in technologies that will reduce greenhouse gases from stores and distribution centers by 20 percent over the next seven years; increase the fuel efficiency of the truck fleet by 25 percent over the next three years and double it within 10 years, and design a new store within four years that is at least 25 percent more energy-efficient.

Let's keep our fingers crossed like Carl Pope, executive director of the Sierra Club, when he commented:

"If they do these things, it's not greenscamming. If they did what they say they will, it would be major shift."

We'll keep our eyes out to monitor their progress, but the potential is huge. When Wal-Mart says to their suppliers that they must become more environmentally conscious, you can bet that they will fall in line.

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