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Bill McKibbon at 350.org is quite the environmental activist. Today, the campaign has begun to create a TwitterStorm to trump the one caused by Justin Beiber:

Today, world leaders are gathering in Brazil for the Rio Earth Summit. On June 18th, we're storming the web to demand that they end fossil fuel subsidies now!

The #EndFossilFuelSubsidies twitter storm is timed to coincide with this year's G20 meeting which will begin in Los Cabos, Mexico on Monday (that's today!). Two days later, over a hundred heads of state will join 50,000 people at the Rio+20 Earth Summit. The synchronicity of the meetings provides the perfect opportunity for world leaders to put their money where their mouths are and provide a clear plan to cut subsidies to the fossil fuel industry.

Engineering the twitterstorm has taken the combined efforts of over a dozen environmental groups and numerous other partners. Advocates are busy lining up a list of celebrities -- from Robert Redford to Leonardo DiCaprio -- to blog and tweet about the push. Over 2,500 have joined a special Facebook event to form a "Twitter Team" that will drive the push and actively target decision makers, as well as key influencers online. The homepage for the storm features graphics that supporters can use to replace their standard avatar photo.

All of these pieces may just be enough to break the world record for the most tweets of a single hashtag in a 24 hour period. Justin Bieber currently holds the world record with 322,224, over 223 tweets a minute. Organizers are confident that even if they can't beat the Biebs they'll be able to generate enough traffic to dominate the online airwaves during the G20 and in the lead up to Rio+20.

Go here and send a tweet to each of the 20 world leaders gathered in Rio this week!

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