The Good Guide.
February 1, 2012 12:48 AM
Ever want a scientific guide to choosing ethical and green products? Check out The Good Guide:
GoodGuide is in business to provide authoritative information about the health, environmental and social performance of products and companies. Our mission is to help consumers make purchasing decisions that reflect their preferences and values. We believe that better information can transform the marketplace: as more consumers buy better products, retailers and manufacturers face compelling incentives to make products that are safe, environmentally sustainable and produced using ethical sourcing of raw materials and labor.
What kind of products do they rate?
GoodGuide focuses on rating everyday household products that consumers buy from offline or online retail outlets like supermarkets or e-commerce sites. Our core product categories are personal care, household chemical and food products. We also rate pet food, paper products, lighting products, home appliances, cell phones and cars. Our goal is to rate the products that comprise the top 80% of current sales in a category, plus innovative products that are marketed as having health, environmental or social benefits. We use a variety of sources to define the catalog of products we want to cover, and then identify the brands and companies responsible for these products. Once our universe of ratable entities is defined, we collect information about product and company attributes that we need for our ratings system.
Make sure to visit The Good Guide before your next consumer purchase!
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