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Get ready for a new way of thinking about consumption - Cradle to Cradle. From the Amazon review:

Paper or plastic? Neither, say William McDonough and Michael Braungart. Why settle for the least harmful alternative when we could have something that is better--say, edible grocery bags! In Cradle to Cradle, the authors present a manifesto calling for a new industrial revolution, one that would render both traditional manufacturing and traditional environmentalism obsolete. Recycling, for instance, is actually "downcycling," creating hybrids of biological and technical "nutrients" which are then unrecoverable and unusable. The authors, an architect and a chemist, want to eliminate the concept of waste altogether, while preserving commerce and allowing for human nature. They offer several compelling examples of corporations that are not just doing less harm--they're actually doing some good for the environment and their neighborhoods, and making more money in the process. Cradle to Cradle is a refreshing change from the intractable environmental conflicts that dominate headlines. It's a handbook for 21st-century innovation and should be required reading for business hotshots and environmental activists.

Lovin' it!!

And as examples of Cradle-to-Cradle products you can buy today, we have:

1) The Steelcase Think Chair

2) Biodegradable Aloe Body Cleanser

3) Wet Women Surf Wax

And finally, a list of certified, Cradle-to-Cradle companies and products at MBDC.

Slowly but surely we're inching into the 21st century...

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